A new study published in the International Journal of Hospitality Management shows that makeup can boost a woman’s earning potential by a whopping 25 percent!
Researchers studied 186 men and 98 women who all lunched alone in the same restaurant, served by two waitresses aged 19 and 20.
After a beautician applied makeup to the waitresses, male customers were 70 percent more likely to leave a tip, and the average size of each tip rose by 25 percent.
The addition of makeup had virtually no effect on the amount of tips that female customers left, but the researchers said the results had implications for all women in the workplace.
Psychologist Ingrid Collins of the London Medical Centre said men tipped the made-up waitresses more because they appeared more alluring — and also because cosmetics made them seem more “child-like and needy…”
OUCH!
“It makes men feel they need to be masculine and tipping, providing for this need, does that rather well.”
Or, did the women wearing makeup just look cleaner, tidier, more confident and organized?
What do you think? Would you wear makeup if it meant earning more money at work?
Your friendly neighborhood beauty addict,
Karen
