• Skip to main content
  • Skip to primary sidebar

Makeup and Beauty Blog | Makeup Reviews, Swatches and How-To MakeupMakeup and Beauty Blog | Makeup Reviews, Swatches and How-To Makeup

A beauty blog blooming with fresh makeup reviews, swatches and beauty tips from your friendly neighborhood beauty addict

  • Home
  • About
    • About
    • Contact
    • FAQ (Frequently Asked Questions)
    • Advertising & Media
  • Categories
    • Product Reviews
    • Makeup
    • Skincare & Fragrance
    • Style & Fashion
    • Hair
    • Nails
    • Tips & Tutorials
    • Just for Fun
  • Brands
  • Store

It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette: Mastering the Matte Eye With It Cosmetics

May 10th, 2016 by Anna Oh 5 Comments

itcosmetics-1

If you find matte eyeshadows to be a tricky thing, you are not alone. The blending is more crucial, and the texture is less forgiving. And it really separates the pros from the amateurs. But despite any level of makeup skill, a solid matte eyeshadow formula can do wonders.

I’ve been using a new palette by It Cosmetics called the Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette ($28), and it has an easy, soft formula that may agree with you.

anna oh beauty illustration it cosmetics

itcosmetics-4
A pretty pink palette. The top of the outer packaging has a pillowed cushion feel.
itcosmetics-5
It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette
itcosmetics-face
Wearing the collection along with Too Faced Le Matte Lipstick in Hey Gurrl with a clear gloss on top

The look pictured above was my second attempt with this palette because…well, let’s just that say my first attempt will stay lost somewhere on my memory card…

I forgot how tricky a full matte eyeshadow look can be!

Anyways, the palette has six soft neutral eyeshadows along with one light, shimmery “transforming” shade.

FYI, the transforming shade remained mostly untouched until the end of this look, when I used a small amount for the inner areas of my eye.

So, my favorite moment with this palette happens in the bottom row with gorgeous Passion, Intrigue, and Allure, which have made their way into my mornings as “essential” colors.

I also think it’s nice that Allure is a deep gray, as opposed to just a standard black. I use it a lot to extend and blend my eyeliner for a softer look.

The key to using these colors (and really any eyeshadows) is to apply and blend in layers. These feel silky on my fingertips and exhibit almost no fallout (a characteristic I recommend for an effortless application).

Personally, I don’t really touch the top row because of how similar the three colors look on my lids. They also all seem to serve the same purpose as brightening lid colors… I would have been good with one or two colors, max, for that purpose, but they do all have that same beautiful velvety formula, so if you’re a minimal makeup beauty, this is your palette, for sure.

itcosmetics-naturallypretty-swatches
It Cosmetics Naturally Pretty Essentials Palette swatches

And for anyone with a desk job, this is a convenient “touchup” palette to keep at the office. I used to have a makeup bag at work that I’d use to help freshen up my makeup in the afternoon, and this would have been my eyeshadow palette of choice for that bag, since it has all of my essential colors.

See you in the next,

Anna

Anna Oh


Anna is an illustrator and designer from Atlanta, GA. Her work focuses on fashion, beauty, and awesome women. A former tomboy, Anna now happily embraces all things pink, glittery, and floral scented. You can see her illustration work at www.helloannaoh.com and on Instagram.

It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette: Mastering the Matte Eye With It Cosmetics / Originally published May 10th, 2016

There are 5 comments on this post. Leave yours.

Categories: Eyes, Guest Post, It Cosmetics, Makeup

The products in this entry were provided by the manufacturer for consideration. For information about my posting policy, please see my Disclaimer.

Previous Post: Clearly, This Is My Child
Next Post: Elie Saab Rose Couture Le Parfum and Ralph Lauren Tender Romance: Two New Fragrances 100% Approved by Me and My Scent-sitive Boyfriend

Reader Interactions

Comments

  1. Becky says

    May 10th, 2016 at 10:54 pm

    This looks like a really good every day palette. What a really nice, wearable colour selection. Do you use eye primer normally?

    Beekeyper – Latest post – Real Techniques Shader Brush Review

    Reply
  2. Kiss & Make-up says

    May 11th, 2016 at 12:21 am

    The name of the palette definitely suits you! 🙂 Seems like a wonderful palette for easy everyday looks.

    Reply
  3. LindaLibraLoca says

    May 11th, 2016 at 1:16 am

    I feel like mattes are difficult to work with as well, but with ongoing age I use them more and more. Luckily the formulas keep getting better.

    Reply
  4. denise S says

    May 11th, 2016 at 12:01 pm

    Those shadows are too light for me.I have a great dark matte eye shadow palette by Viseart that I love! I don’t own any it Cosmetics products yet. I think they are geared toward lighter skin tones. Love the lipstick though!

    Reply
  5. Erin says

    May 11th, 2016 at 11:16 pm

    Being as pale as I am, it would probably be good for me. I like the shades! I don’t have a lot of mattes.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Welcome to Makeup and Beauty Blog

Welcome to Makeup and Beauty Blog! My name is Karen, and I’m a freelance writer obsessed with makeup.

Makeup and Beauty Blog features daily product reviews, makeup tips and beauty news — like an interactive version of a monthly print magazine, except with occasional pictures of my cat.

Recent Posts

Sundays With Tabs the Cat, Makeup and Beauty Blog Mascot, Vol. 878

Makeup and Beauty Blog Monday Poll, Vol. 894

Makeup and Beauty Blog Monday Poll, Vol. 893

Makeup and Beauty Blog Monday Poll, Vol. 892

Makeup and Beauty Blog Monday Poll, Vol. 891

/* real people should not fill this in and expect good things – do not remove this or risk form bot signups */

Social

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

Featured Posts

Sundays With Tabs the Cat, Makeup and Beauty Blog Mascot, Vol. 771

Lady Unicorn

Weird Things I Like to Do

brows fill out beforehand

Before You Pluck or Wax Your Brows, You Must Do This

current bare skin status

What’s One Thing That Drastically Changed Your Skin for the Better?

Copyright © 2025 Makeup and Beauty Blog. Get in touch.