
When makeup marketers name a product “Pretty Amazing,” they’re setting the bar high. I mean, what do they do if the product only ends up being mediocre? How do they answer their boss when she asks, “How did those new Pretty Amazing Lipcolors turn out?” Well, miss, I think they turned out…fine.
Ouch.
I have to admit, I had high expectations when I heard about the new Bare Minerals Pretty Amazing Lipcolors line of hybrid liquid lipgloss/lipsticks ($16 each). I wondered if they’d make my eyes roll back in my head in ecstasy (I hope!). Would I find myself speaking in tongues?
Judging by their names, the eight new Lipcolors do have a certain swagger. There’s Bravado (a brick rose), Charisma (a coral pink), Ambition (a fuchsia), Courage (a warm strawberry), Fearless (a rosy mauve), Free Will (a pink nude; oddly, I keep wanting to call this one “Free Willy”), Moxie (a bright petal pink) and Strength (a vibrant red). Hot. I’ll call your positive messages, Bare Minerals, and raise you some power. 🙂
No, these aren’t lipglosses for wallflowers. They’re much stronger than that. These are like lipglosses on P90X — super thick and sticky with full-color coverage and subtle shine. Imagine the thick, sticky texture of a MAC Lipglass coupled with the uber-pigmented power of the NYX Soft Matte Lip Creams and BAM! — you’re Pretty Amazing.
They’re also unscented and unflavored, but neither of those is their most amazing trait. That distinction goes to their color. It’s saturated and opaque, like the stuff of technicolor dreams.
Even though I find some of the brighter, bolder shades like Strength a little tricky to apply, the flocked applicator helps. As long as I use it with a slow, steady hand, I’m able to precisely draw crisp lines along the edges of my lips.

Beside an iPhone for scale…


Swatches from left with the flash: Bravado, Charisma, Ambition, Courage, Fearless, Free Will, Moxie and Strength

Swatches without the flash
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