Archives for May 2011

For the life of me, I could not concentrate at all this afternoon. So I stopped trying to and ran away to Nordie’s instead. 🙂 Nothin’ like a little retail therapy to clear the mind, or at least to distract it long enough to forget whatever it was having a hard time trying to process.

While I navigated the makeup department with a chai latte for companionship I bumped into these pretty cool eyeshadow quads over at Yves Saint Laurent. They’re called the Pure Chromatics Wet & Dry Eyeshadows ($48 each).

Have you seen these up close and personal before?

Top row from left to right: YSL Metal Eyes Pure Chromatics quads in 1, 2 and 3; Bottom row: 4, 5 and 6

The six of them, all powder eyeshadow quads, were released earlier this spring with the Metal Eyes Collection, a 35-piece release that included some waterproof liners and mascaras along with the quads.

A placard on the counter says that YSL used “a new water-processed technology” to manufacture these that supposedly produces more intense pigments. More intense than what, I’m not sure, but these absolutely do look intense to me, and that metal finish is off the hook!

“Water does not dilute, but enhances color pigments in Pure Chromatics. When used wet, the water rehydrates the eye shadows and gives full intensity to their pigments. The effect is the satiny powder transforms into a luxurious cream while pearls shine with a metallic finish.”

—yslbeautyus.com

I think it’s kinda funny to hear how revolutionary YSL characterizes the application of shadows with a wet brush, like they just came up with it at lunch. “Jill, you’ve gotta give this a try! Apply the shadows wet!” 🙂 Seriously, guys, I don’t mean to burst any bubbles over there, but we’ve been doing that for years. That said, I do dig how rich and metallic these look when they’re applied wet. They shine like my favorite husky tabby’s eyes shine in the dark.

Swatching these, I couldn’t help but also notice how the soft, smooth texture glides across the skin. Straight up, they feel as good as they look.

Top row: Pure Chromatics in 1 (left) and 2 (right) dry; Bottom row: Pure Chromatics in 1 (left) and 2 (right) wet
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