I don’t know about you, but being the beauty lover that I am, whenever I travel to a foreign country I’m always on the hunt for makeup products I can’t find back home. No fridge magnets for me; lipsticks are my favorite souvenirs! 😉
Follow me today on a little virtual shopping spree of Bologna, so that the next time you visit Italy, you’ll be perfectly capable of finding your way through the Italian beauty jungle on your own.
Let’s go to the old town then, shall we? Since there’s a lot of variety in terms of stores, it’s definitely the best place for shopping, and we can do a bit of sightseeing too… I’ll see you by the Neptune Fountain, Bologna’s most popular meeting point.
If you’re interested in high-end cosmetics, we should go to a profumeria (beauty store). Most profumerie belong to big retail chains, like Sephora, Limoni or Douglas, but quite a few independent stores still survive. Some of these are called bioprofumerie and only carry natural and organic products. Would you like to check one out?
Oh, you’re saying you’d rather go to a makeup counter? Well, actually, here we don’t really have makeup counters. Our department stores are usually smaller than those in the US, and most of the time their beauty departments only have self-service aisles instead of counters.
If you’re looking for what you’d call ‘drugstore makeup’, we can’t go to a drugstore.
Why, you ask me? Well, because our drugstores (farmacie) are very different from American ones and don’t sell much else other than medicines. The only beauty products you can find there are French pharmacy skincare (Bioderma, La Roche Posay, Avène, and the like), so if you’re interested in Maybelline or similar Italian brands, we should go to a supermarket instead.
Here, all supermarkets have a beauty corner where you can find products in the drugstore price range. The same types of products can also be found at Acqua & Sapone or Tigotà, two retail chains that specialize in cleaning supplies and personal care items.
I don’t know if you have something similar in the US, but they kinda remind me of drugstores, minus the drugs!
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