Benefit Boi-ing Hydrating Concealer Is Your Dry Under-Eye Area’s BFF

I’m not even really a concealer person anymore, since everything concealer-y adds, like, 1,000 years to my face (FOR SERIOUS!). It’s that dry under-eye area, man. So, so tricky… But this snazzy little stick by Benefit has me feeling like I could fall in love again with concealer.

If their new Boi-ing Hydrating Concealer ($22 for a 0.12-oz. stick) looks familiar to you, well, that’s probably because you might remember a similar product from back in the day called Fakeup. Boi-ing Hydrating is basically the same thing, but in different packaging and more shades (six, to be exact).

From the Benefit website:

Don’t let dry under-eyes and dark shadows get you down. Boi-ing hydrating concealer hides dark circles and visibly smooths fine lines. Plus with Vitamin E & apple seed extract, this hydra-smoothing formula keeps skin hydrated for 6 hours* with Vitamin E and appleseed extract (Formerly known as fakeup. Same shades, same great formula!)
*instrumental test on 10 panelists.

• Sheer coverage
• Lightweight formula
• Natural finish
• 100% said it hydrates skin**

**results observed in a consumer panel survey

It’s an ultra-creamy under-eye concealer stick with a concealer “core” surrounded by moisturizer, and it completely covers dark areas without creasing or emphasizing wrinkles experience lines. You swipe it directly underneath your eyes, pat with a finger or a brush, then find yourself screaming “WHAT MAGIC IS THIS?” because it really is makeup sorcery. When I wear Boi-ing Hydrating, I can’t even tell it’s there, and I that’s what I really love about it.

INGREDIENTS: RICINUS COMMUNIS (CASTOR) SEED OIL, C12-15 ALKYL BENZOATE, POLYETHYLENE, CAPRYLIC/CAPRIC TRIGLYCERIDE, ETHYLHEXYL PALMITATE, CETEARYL ISONONANOATE, NYLON-12, SILICA, PHENOXYETHANOL, CAPRYLYL GLYCOL,TOCOPHERYL ACETATE, BENZOIC ACID, ETHYLHEXYL MYRISTATE, ETHYLHEXYL STEARATE, HEXYLDECANOL, BUTYLENE GLYCOL, PYRUS MALUS (APPLE) FRUIT EXTRACT, BRASSICA CAMPESTRIS (RAPESEED) STEROLS, BHT, TOCOPHEROL. [+/-: CI 19140 (YELLOW 5, YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77007 (ULTRAMARINES), CI 77163 (BISMUTH OXYCHLORIDE), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE)]. N° 07306/A

I forgo setting Boi-ing with a powder, by the way… I mean, you totally can, but I think it loses a little of its effortlessness when you pack it down with additional product. I’d rather just wear it on its own. Oh, and because I’m unnecessarily high-maintenance, I do a small swipe of No. 3 under each eye, then add a dot of No.4 to get my perfect shade. Then I blend with a finger, and I reapply every four hours or so.

I love this stuff so much that I wish there it came in a bigger stick for my face! Benefit, make that happen please!

❤️❤️❤️❤️❤️ 5 out of 5 hearts.

Your friendly neighborhood beauty addict,

Karen