It Cosmetics

3 Powerful Tips for Doing Quick, Colorful Makeup (And a 20-Minute Bronze/Green/Gold Eye Look With Pink Cheeks and Nude Matte Lips!)

October 31st, 2019 by Karen 17 Comments

urban decay on the run g train — Today’s 20-minute makeup look

Working at the bakery has been such a blessing in so many ways, makeup and otherwise. I’ve been learning so many new things, and the loneliness I’ve felt for a long time is finally starting to leave.

In terms of makeup, though, my goodness! — the 15-minute window I typically have now to don my face paint in the mornings has been the catalyst for all manner of shortcuts.

Like these three powerful tricks you can use when you want to do quick, colorful makeup (but don’t have a lot of time). I used them for to do bronze, green and gold eye look (paired with pink cheeks and a matte nude-pink lip), which I wore to the bakery yesterday…

Tip No. 1: Intensify and extend the wear time of your eyeshadow by using a long-wearing pencil liner as a base

This is one of the speediest ways I know to 1) get your eyeshadow to last longer, and 2) to amplify the intensity of your shadows to make them look brighter and richer.

For this, you want to use a liner that sets relatively quickly…like in less than 30 seconds. I love the Urban Decay 24/7 Glide-Ons because they come in tons of colors and finishes. And, because they dry very quickly, I’m forced to work fast!

Note: When you’re using a quick-drying pencil liner as a base, your best friend is a stiff (but still soft) synthetic brush, ideally something with a slightly domed tip, like the Real Techniques Domed Shadow Brush.

Synthetic bristles tend to be more rigid than natural bristles, so you can push and blend that liner and tell it where to go, LIKE RIGHT MEOW!

In the look I wore yesterday, I wore Urban Decay 24/7 Glide-On Eye Pencil in Smog as a base. I roughly drew a few fatty-bo-batty messy lines all over my lids, and then I took the Real Techniques brush and buffed the liner into a thin, even layer.

Then, I applied warm browns and bronzes from the new Urban Decay On the Run Palette in G Train.

Tip No. 2: Use an angled brush to line your eyes with the darkest shade from your favorite eyeshadow palette

Not only is lining with an eyeshadow and angled brush super speedy, but it’s also forgiving, so you can make mistakes and nobody will even realize it!

Note: If you want the most room for error, keep the brush head dry for a soft and diffused line.

You can also wet your brush head with a setting spray to dial up the richness of the color, but FYI, it’s not as forgiving as a dry application.
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Before and After: It Cosmetics Lash Blow Out Mascara

August 23rd, 2019 by Karen 2 Comments

it cosmetics drybar lash blow out top — A blow out for your fringe?

I guess since Drybar caters to hair, and since lashes technically are hair, there’s a correlation between having a stylist blow out your unruly mane, and lengthening your lashes with mascara?

Weird flex but OKURRRR!

Drybar is known for their blow-drying hair services and not for makeup, so I was surprised when they teamed up with It Cosmetics to launch a new mascara.

It Cosmetics Lash Blow Out ($25) is supposed to lift, lengthen and thicken your lashes (my life’s purpose), so I’ll bite…

it cosmetics drybar lash blow out mascara — Cute! The packaging resembles a round brush.

The ends of the bristles on the wand have tiny spheres designed to catch and comb through lashes, while the wand latches onto your lashes to separate each and every hair (so it works!), but I do wish that the tip of the brush was thinner, because it’s hard to get it into the inner and outer corners without leaving a trail of wayward mascara bits and bobs behind.

it cosmetics drybar lash blow out mascara before after — I used two coats.

After two coats, my lashes (which are longer and thicker thanks to Rodan + Fields Lash Boost) are slightly longer and more separated, but the lift at the base only lasts for about an hour before my lash curl starts to droop ever-so-slightly.

As for volume, I need at least three layers of Lash Blow Out to get the results I see from one coat of $32 Dimensions de Chanel Mascara (my current holy grail).

So, the effect is noticeable, but it isn’t life-altering.

Verdict: If you’re all about length and separation, Lash Blow Out delivers. You’ll get both, sans clumps, smears or heaviness; however, if you also crave lift and volume (like I do!), then this stuff will test your patience. It requires at least three coats to reeeeeally thicken that fringe.

Your friendly neighborhood beauty addict,

Karen

P.S. TGIF!!! ?

Unsung Makeup Heroes: It Cosmetics Brow Power Micro Eyebrow Pencil in Universal Taupe

July 23rd, 2019 by Karen 4 Comments

What’s an unsung makeup hero? For me, it’s an oftentimes underrated makeup morsel, a permanent collection product that scoots under the radar screen of many makeup lovers but regularly rocks my world. The long-running Unsung Heroes series features some of my favorites.

There’s a ton of brow pencils out there, but it’s hard to find one that ticks all the boxes. Is it long lasting? Easy to use? Does it look natural?

It Cosmetics Brow Power Micro in Universal Taupe ($24) totally gets it right. It has everything to do with the super thin pencil point. Shaped like a tiny, slanted dash — essentially, it’s a microscopic version of the best brow pencils around for drawing realistic-looking brow hairs (Tom Ford’s, the MAC one and the NUDESTIX Stylus).

it cosmetics brow power micro swatch — It’s available in one shade, Universal Taupe

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Crazy Clips for the Win!

July 16th, 2019 by Karen 10 Comments

Question for ya: Have you arrived at that point in life when you don’t care if the world sees the weird things you do to bend your hair to your will? Although I’m not quite the lady at the supermarket with the giant pink curlers in her hair yet (because she don’t give an eff what people say when she’s buying frozen breakfast burritos!), I’m almost there. I’ve taken to wearing these long hair clips when I’m chillin’ at home, or driving in my car, or taking a walk around the neighborhood. I use ’em on wet hair, along with half a pound of flexible hairspray to smooth and flatten out my roots (which are getting progressively more wiry and untamed with each and every new gray hair) as they air dry. El Hub says I look a little crazy, but I’m like, “Hey, man, you gotta do what you’ve gotta do.”

Trader Joe’s alert!

Speaking of the shameless things we do in the name of beauty, I was waiting in line at TJ’s last week when I noticed the woman in front of me had four bottles of this lotion in her cart — and absolutely nothing else. No food, no Joe-Joe’s cookies, NOTHING. Of course, then I asked her to watch my wagon so I could run to the beauty section and grab a bottle of my own.

They’re only $3.99! For a big 16-oz. bottle! I may or may not have done a victory dance in the middle of aisle. 🙂

trader joes midsummer nights cream — A dreamy cream for $3.99

I have lizard lady skin, but a few pumps of this lotion makes my legs look and feel smooth and moisturized without making my skin feel slick or greasy. Even my heels are happy!

trader joes midsummer nights cream ingredients — It’s cruelty-free, too.

Heads up: Even though the label says it’s unscented, I think it smells a little like a kale, spinach and apple green smoothie…which I don’t mind at all.

This is IT

And that wasn’t the only new thing I tried last weekend. I also took this It Cosmetics foundation for a spin.

it cosmetics color correcting full coverage cream tan — I wear the shade called “Tan,” which is the closest to MAC NC42.

The foundations in the It Cosmetics line are famous for doing a little bit of everything and then some, and their CC+ Color Correcting Full Coverage Cream lives up to that multitasking rep. The It crew packed seven products into one tube — a full-coverage foundation, a physical sunscreen with SPF 50, a brightening color corrector, a hydrating anti-aging serum, a pore-less finish primer, a dark-spot concealer and a moisturizing day cream. Plus, a tiny bit goes a long way.

it cosmetics color correcting full coverage cream tan before after — I applied about half a pump and sheered it out with the It Cosmetics No. 22 Brush, which I dampened with MAC Fix+.

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Easy Everyday Makeup Look: Summer Breeze

June 25th, 2019 by Karen 17 Comments

Today I wore this summery look to run a couple errands and drop off Coywolf at her first day of summer fun/school. I used lots of Chanel, with a mix of new and old faves, because I love the way they handle color. They use juuuust enough, so you don’t go from zero to rodeo clown in a hummingbird heartbeat.

Swatches and details on the key products down below.

Key items

Base: All I’m wearing is a 50/50 mix of It Cosmetics CC+ Illumination and Oil-Free Matte Tinted Moisturizers (the shade I wear is Tan), which I applied with my fingers on top of Aveeno Baby Sunscreen. No setting powder, no concealer.

I like the way this base looks and feels, especially when it’s hot out, because I get medium coverage with minimal product. My pores feel like they can still breathe, and the makeup stays put no matter how much I sweat. Of course, you could go for either Illumination (which works wonders as an under-eye concealer, by the way) or Matte, but I like to mix the two because HI, MY NAME IS KAREN, AND I LIKE TO COMPLICATE THINGS.

If mixing doesn’t sound appealing to you, then I recommend going for the Matte, but still adding one or two drops of your favorite liquid highlighter (MAC’s Strobe cream is the best for mixing into foundations, IMHO).

Eyeshadow: The Chanel Les Beiges Natural Eyes palette is SO GOOD. The eyeshadows have the smooth glide of gel-powder hybrids, and you can blend any combo of the colors with just few windshield wiper swipes. If you love the Chantecaille cream shadows in pots (which are fantastic but very $$$), these Chanel shadows have a similarly creamy consistency and light-as-air appearance. You won’t find any of them, even the shimmers, settling into fine lines.

Brows: Speedy brows! This was my first time trying It Cosmetics Brow Power Micro Universal Defining Eyebrow Pencil in Universal Taupe, and I’m LOVING it. There’s a super skinny twist-up pencil on one end to draw precise lines, and a stiff brow spoolie on the other. I did these brows in a minute, and it was completely non-stressful because the pencil deposits a good amount of color, but yet it’s mellow enough to not look harsh or blocky.

Cheeks and Lips: I love how Chanel’s cream blushes blend right into your foundation without lifting it up or moving it around. I also like how they never look obvious. The blush I’m wearing here is an older one that looks like it isn’t around anymore (No. 25), but there are many other creams available on the Chanel site.

The lip combo is Rouge Allure Ink (Chanel’s lightweight liquid lipstick) in Amoreux, topped with Rouge Coco Gloss in 172 (semi-sticky but long-lasting).

More pics!

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Product Spotlight: It Cosmetics Superhero Mascara

February 20th, 2019 by Karen 8 Comments

There’s a new superheroine in town (THIS girl) thanks to this mascara’s crazy insane curl hold. I’ve been wearing It Cosmetics Superhero Mascara for the better part of the past two months because the curl hold is simply out of this world, and even though the formula isn’t technically waterproof, it might as well be in at least one way because the hold is just as good as any waterproof mascara I’ve tried.

I’m talking long, luscious black lashes with wide-eyed, locked-down CURLS. FOR. DAYS. Boom! — instantaneously dramatic lashes.

I wore it to coffee with a girlfriend a couple weeks ago (hey, Fern!) and cried about, oh…five times during the conversation. (It was one of those emo visits. You know how it goes sometimes.) When I looked in a mirror afterward, I expected to see something completely different, but this mascara hadn’t budged or smudged at all.

In Hawaii I also wore it to the pool and beach a few times, and it lasted surprisingly well there, too, despite it not being classified as waterproof, which is something I’ve been trying to avoid lately, because I’m convinced that wearing full-on waterproof makes my lashes fall out more easily.

Here’s where things get a little complicated, though: To get this mascara to do the wonderful things it can do, you’ll have to work with it a while, because the already-thick-to-start formula thickens up even more over time, and once it has, you won’t be able to just swipe two coats on your lashes and ride off into the sunset with Keanu Reeves.

Now, after having used mine for about two months, whenever I draw the wand out of the tube, the brush loads up with an obscene amount of mascara. Like, I’m not kidding, enough mascara to coat five sets of lashes!

So you gotta take the time to remove the excess if you want to unlock this mascara’s riches. I’ll either run the brush across a paper towel, or I’ll unload the excess on the edge of the tube. If you don’t, brace yourself for a clumpy mess.

Your friendly neighborhood beauty addict,

Karen

It Cosmetics Your Skin But Better CC+ Cream Oil-Free Matte With SPF 40

July 25th, 2018 by Karen 16 Comments

it cosmetics cc oil free — Super new! —> It Cosmetics Your Skin But Better CC+ Oil-Free Matte SPF 40 (I wear it in Tan, which is fine for everything below my eyes but borderline ashy on my forehead right now because, somewhat ironically, I have a tan at the moment.)

Does It Cosmetics CC+ Cream Oil-Free Matte tinted moisturizer hold the secrets of the universe?

Nah, but wouldn’t it be nice if it did, though?! I could finally figure out what the heck happened to Jon B.!

My club jam back in the day. Someone please rescue him from whatever wormhole he feel into.

It Cosmetics Your Skin But Better CC+ Cream Oil-Free Matte with SPF 40 ($38 for a 1.08-oz. bottle)

The teal tube may have a summery look, but it’s something I’ll wear year round. It’s a lightweight medium-coverage tinted moisturizer that’ll have everyone around you believing you’re having a seriously sweet skin day — although, heads up, it won’t fool the frenemy who goes straight for the jugular and points out a ripe zit immediately before saying something like, “Me? Oh, I never get pimples.”

Bless her heart!

“Developed with plastic surgeons, Your Skin But Better CC+ Cream Oil-Free Matte delivers color-correcting full coverage, anti-aging skincare, and SPF 40 broad-spectrum physical sunscreen—all with a poreless, natural-looking matte finish that lasts. This multitasking, complexion-perfecting breakthrough instantly camouflages skin imperfections including dark spots without creasing or cracking and is clinically tested to reduce shine and control oil for up to 12 hours. It’s also infused with charcoal to detoxify, colloidal clay to absorb oil, and tea tree extract to combat blemishes—plus, an advanced anti-aging serum made of hydrolyzed collagen, peptides, niacin, hyaluronic acid, vitamins, and antioxidants. You’ll see powerful results instantly and more dramatic results over time.

“It delivers seven benefits, all in one! Full-coverage matte foundation, SPF 40 UVA/UVB broad-spectrum physical sunscreen, brightening color corrector, hydrating anti-aging serum, poreless finish primer, dark spot concealer, and moisturizing day cream.”

— sephora.com

Smaller pores and even tone? Yes and yes. And here’s the kicker, which takes it over le top: the matte finish totally locks down shine, and it’s just matte enough. Not too harsh.

it cosmetics cc oil free tan- — A tan girl wearing Tan

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Ditching Under-Eye Concealer: Chapter 1

July 25th, 2018 by Karen 26 Comments

it cosmetics cc illumination oil free — Here’s to trying new things! *raises coffee cup*

For the next seven days, I will be ditching under-eye concealer, which is craziness, considering the fact that there was a time when I’d literally never leave home without it.

No, seriously, I used to apply under eye-concealer to pick up the mail…right outside the house.

Lately, however? Nuh-uh. It has NOT been doing me any favors, and I don’t know exactly what happened, because I really haven’t changed my skin care routine. Suddenly, though (or so it has seemed to me), everything I put under my eyes looks heavy and thick and textured and like — pardon my French — crêpe. I feel like I’m looking much older than I am.

It appears that I have come to a fork in the road, and I can either completely cover the dark areas under my eyes but look 10 years older, or, I can wear less (or maybe nothing at all?) and look kinda tired…but closer to my age.

I’ve also realized that maybe the darkness I see under my eyes is all (or mostly) in my head, and that, my friend, is kind of blowing my mind right now…

Anyway, still not ready to quit concealing cold turkey, so my plan is to experiment at length with non-concealer-y products, like illuminators, tinted moisturizers, sheer foundations, and basically whatever else I stumble upon that looks like it might work. I hope to find a solution that doesn’t age me as much as standard concealer.

And hey, maybe I’ll get better at accepting myself and the inevitable march of time along the way.

So, in my last non-concealer-y product experiment, I tried It Cosmetics CC+ Illumination Color Correcting Full-Coverage Cream in Tan under my eyes, and I wore it with the new It Cosmetics CC+ Oil-Free Matte (also in Tan) on the rest of my face.

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