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The New Illamasqua Blush Up Brush Seeks to Broaden Your Brush Horizons

February 7th, 2013 by Karen 18 Comments

Illamasqua Blush Up Brush
The new Illamasqua Blush Up Brush ($40), available now at Sephora and sephora.com

I keep having visions of myself using Illamasqua’s new $41 Blush Up Brush while I’m on the elliptical machine at the gym, I think because Illamasqua refers to the shape oval brush head shape as an “ellipse.”

(I know, I know. I’m easily distracted.)

You might wondering, “Why would anyone apply blush in the middle of their workout?”

Honestly, I don’t know…but I’m someone who applies makeup to run to Petco in the middle of the night, so I don’t rule anything out anymore. 🙂

About the brush, Illamasqua says it opens doors to a bold new world of blush application! The secret: the elliptical shape.

It’s designed to fit snugly beneath your cheekbones. Just gently pull the brush upward along the cheekbones to create a soft gradient of color.

Here’s the recommended step-by-step instructions I’ve been following…

Illamasqua Blush Up Brush Instructions
Looks as easy as 1-2-3

I’m intrigued, but I’m also pretty set it my ways when it comes to blush application. I’ve been doing the bounce and swirl for so long that I could do ’em hanging upside down in a pitch black room.

After trying Illamasqua’s technique and the new brush for a few days, well, I think I’ll eventually get the hang of it, get to where I could create some sharp, defined ’80s-style cheeks, but it’s still a little tricky for me now.

First, the stuff I like about the brush: the soft bristles, and the long handle feels sturdy and comfortable in my paws.

Illamasqua Blush Up Brush
Long, sleek and sturdy black handle (um, this is a good-looking brush!)

Oh, and the density of brush head? Amazing. It’s so thick! It picks up plenty of powder and deposits it smoothly and evenly on the skin.

Really great for strong, defined blocks of color.

Illamasqua Blush Up Brush in hand for scale
Illamasqua Blush Up Brush in my hand for scale


But I’m afraid I might be a little too lazy to regularly reach for this brush, because blending out the edges of those solid stripes of color with it takes me forever. Even when I remove every grain of excess product from the bristles, use a light touch, and follow the recommended application technique, I still need at least 5-10 minutes to fully feather out the edges.

Oh and, um, it’s also a little wonky on my left cheek! I’m right handed, so when it comes to applying on my right cheek — no problem — but when I switch to the left cheek, the brush head sits at an awkward angle below my cheek bone.

Hmm… I actually tried applying with it in my left hand and got a little better results, but yeegh, it was slow going.

Illamasqua Blush Up Brush
The ellipse-shaped heads fit perfectly into Illamasqua’s Blusher Duo pans

It’s a skill, I guess, and like anything, practice makes perfect.

Might be worth it, though, especially if you like very sharp, defined cheek looks with blush or bronzer.

PRICE: $41
AVAILABILITY: Available now at Illamasqua counters and illamasqua.com
MAKEUP AND BEAUTY BLOG RATING: B

Your friendly neighborhood beauty addict,

Karen

The New Illamasqua Blush Up Brush Seeks to Broaden Your Brush Horizons / Originally published February 7th, 2013

There are 18 comments on this post. Leave yours.

Categories: Face, Illamasqua, Makeup Tools

The products in this entry were provided by the manufacturer for consideration. For information about my posting policy, please see my Disclaimer.

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Reader Interactions

Comments

  1. Vineetha says

    February 8th, 2013 at 12:47 am

    It is so thickly packed ! I already have a hard time blending and I am someone with lowest of patience. That first Pic I loved….

    Reply
  2. musical says

    February 8th, 2013 at 1:10 am

    Whoa! That’s a lot of blush! I can totally see why you may not have been reaching for this application system that often. But it’s certainly something that the famous kitty model would approve of :).

    Reply
  3. Sunny says

    February 8th, 2013 at 1:34 am

    I was waiting to read a review about this brush! It reminds me of the MAC LE one for the sculpting creams, but I prefer to keep my cheek color soft and understated, so it doesn’t sound like a brush I need.

    Reply
  4. Anna says

    February 8th, 2013 at 1:36 am

    Every part of me wants that blush brush right now…haha.

    Reply
  5. Advah says

    February 8th, 2013 at 3:18 am

    That looks…interesting? I think I’ll stick to my regular angled blush brush as I like my blush to be blended in, but QUICK hah.

    I can’t stop staring at that first photo though. That pink powder on the bristles, so satisfyling!

    Reply
  6. Marla says

    February 8th, 2013 at 3:27 am

    Not a fan of that blush or the brush. I don’t like the thin rectangular shape of their blush palette. Seems like so little product for the price.

    Reply
  7. Kiss & Make-up says

    February 8th, 2013 at 5:53 am

    Hmmm I don’t know… I’ll just stick to my rounded brush. Or my kabuki.

    Reply
  8. Alison M says

    February 8th, 2013 at 6:53 am

    This looks like one of those brushes that would create a disaster on most faces. But I can imagine myself turning it vertically to apply and blend. And getting obsessive over making it work!

    Reply
  9. Tennyoceres says

    February 8th, 2013 at 8:14 am

    This looks like the sort of brush for precision lines. If I had this brush I would use it as a highlighter. I can apply blush no problem, but every time I highlight I just end up blending it out so much you can’t see the highlight anymore.

    Reply
  10. Teri says

    February 8th, 2013 at 9:45 am

    Ooooh, is that Hussy on the brush in the first shot? I’m madly in love with that shade, haha :). Too bad that it requires more time with the blending, but I do like the idea of it. Maybe this is more targeted to make-up artists?

    Reply
  11. Linda says

    February 8th, 2013 at 10:47 am

    Hmmm, my first thought was this is very similar to the NARS Ita brush.

    Reply
  12. Angela @ The Unprofessional Beauty Blog says

    February 8th, 2013 at 12:13 pm

    This brush is what I need.

    Reply
  13. Emi at Project Swatch says

    February 8th, 2013 at 12:56 pm

    Hmm, I wonder how this would work as a contouring brush. I’m intrigued, but not sure enough to purchase it.

    Reply
  14. MonicaP says

    February 8th, 2013 at 2:00 pm

    I do prefer the round MAC 109 for blush. I would have the same issue spending time blending out the edges .. ya, I don’t have time for that 😛

    Monica

    Reply
  15. aisha says

    February 8th, 2013 at 4:21 pm

    sonia kashuk has a brush that is identical to that too..it just recently came out i think…it has a white handle…

    Reply
  16. Hayley says

    February 9th, 2013 at 6:18 pm

    I love this blush, I really need to give it a try!!
    The brush looks great as well!!

    Reply
  17. Olivia says

    February 10th, 2013 at 3:03 pm

    I think I NEED that brush! I think it’d be nice to highlight with…

    Reply
  18. Phyrra says

    February 10th, 2013 at 6:12 pm

    Cute brush, but not good if you have to put a lot of work into using it.

    Reply

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