I cross my heart and swear on my husky tabby’s low-hanging belly that I really, really tried not to mention Ryan Gosling in this review of the new Mariah Carey Lollipop Splash The Remix perfumes (available in three fragrances; $35 each).
But I failed (obviously), and I blame it on the poster for Ryan’s new movie, Drive.
You see, I’m a font freak — a “ho for Helvetica,” if you will — and the handwritten hot pink type on the poster and in the movie’s opening credits made me hyper aware of flamboyant fonts this week. Fonts like the one on boxes of Mariah’s new Lollipop Splash.
I think it’s cool how typography can summon certain expectations about things like products and movies. At first the retro pop pink font used on the Drive poster wasn’t at all what I expected from such a dark, violent movie, but I totally get it now.
“I wanted that kind of font because it’s timeless, in a way. It’s like a hand drawn logo, which is also like old fairy tales. If you look at old fairy tales, they’re always beautifully choreographed and designed.”
As for the packaging for Lollipop Splash, mad props to the person on Mariah’s crew who picked that curvy pink font (Party LET, I believe), with its fun, girly curves. I wouldn’t be surprised to find it embroidered on the pocket of a hot pink terry cloth bathrobe in Mariah’s closet or on her own personal (scented) stationary because it seems to suit her well.
Loading ...