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benefit

Benefit Says, “Why Wait for Summer?” Try Sun Beam Liquid Highlighter Instead

January 17th, 2012 by Karen 39 Comments

Benefit Sun Beam (5)

Just because it’s winter (for most of us) and our calendars are flipped to January doesn’t mean we can’t talk about spring, sunshine and sunbeams — or Sun Beams, if we’re talking highlighters — because when it comes to makeup seasons, cosmetics companies dance to the beat of a different drummer.

Benefit Sun BeamBenefit says their new Sun Beam liquid highlighter ($26) is like sunshine in a bottle, and while I’ve heard that about other products a time or two before, when I wear this warm bronzed gold along my upper cheekbones and beneath my brow bones, I think I do look like I’ve just returned from a tropical vacation.

A great highlighter can do for faces what a great bra can do for an outfit (a lot), so I’m always on the market for great ones. Great, though, is a relative term, and one gal’s great is another gal’s mediocre.

As luck would have it, that’s where Sun Beam stands out. I think its flexibility is what sets it apart. When I want a soft, radiant glow, like that look after a good facial, I’ll dab a couple dots and blend, but I can also add a few extra drops for more dramatic shimmer.

And speaking of shimmer, Sun Beam’s is gold, and so it might be a better fit for gals who like warmer shades and golds. Ladies who love cooler colors, however, might still fall for Sun Beam, but if not, there’s always Benefit’s other highlighters, like High Beam or Watt’s Up.

Benefit Sun Beam (3)

Benefit Sun Beam (1)


Sun Beam unblended
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There are 39 comments on this post. Leave yours.

Categories: Benefit, Face, Makeup, Product Reviews Keywords: benefit

An Inside Look at the New Benefit Hello Flawless Oxygen Wow Liquid Foundation With Benefit Global Beauty Authority Annie Ford-Danielson

January 13th, 2012 by Karen 59 Comments

benefit hello flawless oxygen wow (1)

Benefit babes, brace yourself for a bodacious treat. 🙂

Yesterday Benefit Global Beauty Authority Annie Ford-Danielson took a few minutes to chat with me over the phone about their newest product, Hello Flawless Oxygen Wow Liquid Foundation ($34), which arrives on counters this March.

You may remember Annie and her sister Maggie from last year’s B.Right Skin Care launch. Together, they travel the world, working as global ambassadors for the brand.

This marks Benefit’s latest leap into liquid foundations, and Annie, who also works in product development, gave me an inside look at the development process and what we can expect from Hello Flawless Oxygen Wow when it arrives.

The following is an interview with Benefit Global Beauty Authority Annie Ford-Danielson about the brand’s new Benefit Hello Flawless Oxygen Wow Liquid Foundation.

So why did Benefit decide to do a liquid foundation?

Well, I think that at Benefit, as you know, we have kind of a small number of products. We’re not like the MACs or Make Up For Evers, where we have 1500 SKUs, so we have to choose our launches super carefully.

We kind of realized that we’ve done concealers, we’ve done highlighters, Fake-Its, brows, skin care, so the next step to really becoming a one-stop shop for beauty was to create a new liquid foundation.

benefit hello flawless oxygen wow (8)

Our girls, our customers, were coming to us for all of these beauty dilemmas and needs, and the fact that we didn’t have a full assortment of foundations was sending them off to other brands, and of course we want our girls to stay with us.


Annie Ford-Danielson, Benefit Global Beauty Authority

I think that really sparked our interest in making a new line. In true Benefit fashion, I’m sure as you know, we’re all about just quick, easy, instant beauty solutions, and I think that foundation can be hard for a lot of women. It can be super intimidating; it can be laborious, so we wanted to create a formula that was really easy, hydrating and brightening.

When you say brightening, does that mean shimmer?

There’s no shimmer in the foundation itself. It’s called Hello Flawless Oxygen Wow, and the really kind of “Fake It” quality that we’ve given this foundation is that it has an oxygen hydrating complex.

What does this mean? It means it’s going to help boost your cellular respiration, giving your skin a really nice plumping effect, so it’s going to make those fine lines, those little crevices, kind of plump up, giving you that healthy-looking skin. And it also helps protect against environmental stresses. It has vitamin C and E derivatives, which are known to prevent the signs of aging.

benefit hello flawless oxygen wow (7)

My favorite part about this is that it’s oil free but has an SPF 25 PA+++. So what does that all mean? It’s very technical. First of all, the Oxygen Wow complex is completely exclusive to our brand. We created it for our liquid foundation, and basically, what it means is that this is not your traditional liquid foundation. It goes on and has the consistency of a really nice, kind of lightweight tinted moisturizer, but it has the coverage of a foundation.

Can you describe the coverage a little bit?

It’s interesting that you asked. It really depends on the method in which you apply. For example, I apply — I wear it, and I’ve been wearing this foundation because I have connections here and I get it early (laughs). I’ve been traveling so much this year, and everyone’s like, “What’s your favorite product?” and I’m like, “Well, I can’t tell you…because it’s our liquid foundation and we don’t have it [yet].”

So, honestly, it really depends on what you want the foundation to do. On the weekends, I apply it with my fingers, and I just apply half a pump. It kind of gives me a really nice, evening-out effect, but it’s incredibly build-able.

benefit hello flawless oxygen wow (4)

That was one of the main aspects of the foundation that we as a brand felt was important for our customers, because our customers are always telling us, “We want to be able to customize our look. On Sunday, we don’t want to look as decked out as we do on Friday night.” So we figured that to have a formula that was incredibly build-able was the key, so you can go all the way from light, to medium, to medium-full coverage foundation.
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There are 59 comments on this post. Leave yours.

Categories: Benefit, Face, Makeup, News Keywords: benefit, popular

Benefit Sun Beam

January 11th, 2012 by Karen 10 Comments




A quick peek at the new Benefit Sun Beam liquid highlighter ($26), available now at Benefit counters, Sephora and also online.

Review in a few!

Benefit Sun Beam (3)

Benefit Sun Beam (4)

There are 10 comments on this post. Leave yours.

Categories: Daily Beauty Keywords: benefit

3 Ways to Wear Red Lips for the Totally Terrified

December 8th, 2011 by Karen 49 Comments

Earlier this week in the comments on the MAC Unsung Heroes Red Lipstick post I got to chatting with reader Dana Jae about a question a lot of us wrestle with — “What can I do to get over my fear of red lips?”

We may love the way red lips look on other gals, but for one reason or another, we just don’t feel they work as well for us.

“I have such a hard time with red lipsick. I have Ruby Woo, and it looks like my lips take over my whole face (and my lips aren’t that big). It just doesn’t blend well, sticks out too much.”

— Dana Jae

I feel like the holidays are a perfect time to rock dramatic, rich red lips, but I know they’re not for everyone. Red can be daunting, especially if a particular shade of red contrasts heavily with your skin color, or even if you’re just unaccustomed to seeing yourself in something bold and/or bright.

But here’s one of my favorite things about red lips: you can dress ’em up or down, and you don’t have to wear a red that’s fully opaque.

If you don’t feel quite red-y (haha!) for full-on red BAM! — here are a few less intense ways to wear one of the hottest colors around.

1. Using a lipstick as a light stain

Wearing a red lipstick as a stain is probably the quickest, easiest way I know of to dial down the intensity of a red lipstick while retaining much of its rich color. If you already own a red lippie that you like but don’t wear very often because of its rich red might! — this little trick might help you two get along even better. 🙂

To create a stain, lightly dab your lipstick directly from the tube to your lips, aiming for a very light wash of color. Then, pat and blend it out with a finger.


MAC Lipstick in Lady Danger ($14.50) worn as a lip stain

I usually don’t wear a lip liner when I do this because I find that the blending doesn’t leave me with a crisp line around the edges of my lips, but it’s still an option. Unless you’re trying to maintain the contrast between the liner and the lipstick, blend it out with a finger or brush until it looks nice and seamless.
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Categories: Makeup, Makeup Tips/How To Keywords: benefit, burt's bees, mac

I’m Friends with Benefit Hervana — My Partner in This Face of the Day

December 3rd, 2011 by Karen 19 Comments

benefit hervana

What’s shakin’, turkey bacon? What have you been up to today? I did some housework, went for a quick run, took care of a few other little errands, and watched a couple movies on TV (but no Muppets yet). And, of course, I played around with makeup, per usual.

I call this here look my “I plan to sit on the couch and watch Clueless on TV” Face of the Day, and that’s exactly what I used it for. 🙂

It’s a big time Benefit look. Just about everything I used is from the line, including the new Benefit Hervana blush, which I really like.

It’s just an easy look with pink cheeks, lips and eyes and a touch of taupe along the lash lines. Purrrfect for watching movies on the couch with your cat.


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There are 19 comments on this post. Leave yours.

Categories: Face of the Day (FOTD) Keywords: benefit

Random Acts of Beauty, December 2, 2011: One Girl. 24 Hours.

December 2nd, 2011 by Karen 21 Comments

How much beauty can one girl spot over the course of 24 hours?

The answer: a lot. 🙂

Like interesting typography that feeds my inner word nerd while it tickles my eyeballs.

December 1, 5:18 p.m. — I’m taking pictures of Benefit’s new boxed blush, but it’s slow going because I’m distracted by the interesting fonts on the box. The blush is called Hervana, a shimmery, peachy pinkish berry ($28).


Hervana doesn’t officially hit counters and stores until January, but if you’re not one for waitin’, set Siri to remind you on Monday, December 5, that Hervana will be available for early sale, one day only, at Benefit online.

December 1, 9:36 p.m. — I’m sitting on the couch and flipping through the DVR menu with the remote… I open the folder for Pop-Up Video to see if any new shows have been recorded (and they have!).

There’s only episode (shoot!), but it’s dedicated to Justin Timberlake videos (YES!).

Oh, yeah… Bring that sexy back, JT. Bring it right here. 🙂


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There are 21 comments on this post. Leave yours.

Categories: Just For Fun, Makeup Keywords: benefit, guerlain, nails inc

Happy Noses Make for Happy Holidays with the Benefit Crescent Row Limited Edition Set

November 3rd, 2011 by Karen 31 Comments

benefit crescent row set holiday 2011

Benefit’s at it again this year, adding fragrant fuel to the fire that is my current obsession with petite perfume bottles, by taking us down another holiday trip down Crescent Row. Their new $36 Crescent Row Limited Edition Set bundles together four of the line’s 0.43-oz. (they’re small but cute) eau de toilettes.

The official fragrance notes

  • Laugh with Me Lee Lee — A light blend of citrus, jasmine and lily blossoms
  • My Place or Yours Gina — An alluring affair of pink pepper (a spice made from dried berries), wild raspberry and patchouli
  • Garden of Good & Eva — A crisp floral spiked with pear, jasmine and freesia
  • Ring My Bella — A seductive floral with lily, jasmine and vanilla

benefit crescent row set (1)

benefit crescent row set (3)

More on the Benefit Crescent Row fragrance family…

  • The Benefit Crescent Row Fragrances: Laugh With Me, Lee Lee
  • The Benefit Crescent Row Fragrances: My Place or Yours, Gina?
  • Benefit Crescent Row Second Story: Three New Fragrances Coming Soon
  • You Might Need a Row of Diplomas to Open the Benefit Crescent Row Coffret Set


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There are 31 comments on this post. Leave yours.

Categories: Fragrance, Product Reviews Keywords: benefit

With Their Latest Lip Kit, Benefit Asks, “Won’t You Take Me To … Glossytown?”

November 1st, 2011 by Karen 24 Comments


Wearing Benefit Ticket To Glossytown Lipgloss in Foxy Lady

Wait — it’s November already? How the heck did that happen…? Just a few weeks till Turkey Day, and then it’s “Welcome to December!”

This month, I’m gonna do everything in my power to avoid last year’s long lines and last-minute gift crunch at Christmas, so I’m trying to wrap up (haha) my holiday shopping by December 1 (we’ll see…).

No more waiting in uncombed hair and tabby fur-covered pajamas for Target to open before dawn on Christmas Eve; no more wrapping presents on my lap in the car and nearly stabbing my thigh with a scissors.

Not this year!

This year I’m starting with the girls on my list, and I think some of them are getting a Ticket to Glossytown.

I know it’s still too early to declare the greatest holiday hits of 2011, but I’m pretty sure Benefit’s $24 set of six adorable mini glosses will land somewhere in the top 10. It features the company’s line of Ultra Shines, and I love, LOVE these glosses!

Rumor has it that the pharaohs of ancient Egypt liked to be buried with these smooth, shiny, non-sticky lippies — so they could use them in the afterlife, of course. 🙂 They’re loaded with long-lasting pigment (last about four hours on me) and crazy moisturizing, too.

benefit ticket to glossytown (5)

benefit ticket to glossytown (4)
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There are 24 comments on this post. Leave yours.

Categories: Makeup, Product Reviews Keywords: benefit

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