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mascara

MAC Fibre Rich Lash Mascara: Are Sweet Dreams Made of This?

May 25th, 2010 by Karen 27 Comments

The great Annie Lennox once said, “Sweet dreams are made of this.”

Coincidentally, that’s also how I hoped I’d feel about Fibre Rich Lash mascara ($13, available in one shade called All Black).

The product promises extreme volume and density, effortless extension and a smudge-resistant, creamy formula.

Just thinking about all of those things together makes my tummy rumble (like it does for Nutella and Ryan Reynolds)…

Ever since a wave of high-fibre mascaras struck a few years ago, they’ve been all the rage. Tiny fibers embedded in their formulas cling to the ends of lashes making them appear longer and fuller. Several lines sell ’em today, with one of the more popular ones (and most fun to say!) being Imju Fiberwig ($24).

MAC Fibre Rich lives on counters as part of the MAC permanent line. Its black tube looks sleek and minimalist, concealing a compact brush head with a combination of long and short bristles designed to magnify and separate lashes.

MAC fibre rich lash review

So how does it work?
[Continue reading…]

There are 27 comments on this post. Leave yours.

Categories: MAC Makeup, Product Reviews Keywords: mac, mascara

MAC Pro Longlash Mascara for a Flirty Fringe in a Flash

May 20th, 2010 by Karen 24 Comments

mac pro longlash review
Look, ma… mad fringe!

In one way, MAC mascaras are like Speidi — they tend to get mixed reviews. Some people love ’em; others, not so much.

I’ve been in the love-’em camp for a while because I’ve had great luck with the last few I’ve tried, most notably Opulash, and more recently Pro Longlash ($13), which I’ve affectionately dubbed “The Flash.”

And like the comic hero, Pro Longlash works f a s t , delivering long, glossy lashes in a few quick swipes.

It’s been around for a while as part of the MAC permanent line and comes in two shades, Pitchblack and Barelash. Pitchblack, the shade I’ve been wearing, is carried on MAC counters and in the company’s regular and MAC Pro stores. Barelash, however, is exclusive to MAC Pro stores.
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There are 24 comments on this post. Leave yours.

Categories: MAC Makeup Keywords: mac, mascara

Smashbox Hyperlash Mascara: The One-Hit Wonder

May 3rd, 2010 by Karen 36 Comments

smashbox hyperlash mascara review

Lovely lashes after just one coat? Like, when does that happen? Mascaras that only need one layer to work well are even rarer than hit movies starring J. Lo (still lovin’ ya, Jenny!).

Maybe that’s why I like Smashbox Hyperlash Mascara ($21, available in a single shade called Blackest Black). A single coat makes lashes look visibly thicker, darker, smoother and uber-glossy. The tips of my lashes fan out at the corners, too, for that doe-eyed lash look I really love.

Straight up, I can’t remember the last time I thought the first coat of a mascara looked this good.

smashbox hyperlash review one layer of mascara
One layer
[Continue reading…]

There are 36 comments on this post. Leave yours.

Categories: Makeup, Product Reviews Keywords: mascara, smashbox

Wimpy Lashes, Meet MAC Opulash Mascara

April 26th, 2010 by Karen 68 Comments

I just love thickening mascaras that plump threadbare lashes, boo. 🙂

Say “hi” to MAC’s Opulash Mascara in Bad, Bad, Black ($14). It’s exclusive to Nordstrom stores for now, but it’ll be rolling out to other MAC counters soon.

With Opulash, MAC is venturing into totally tubular Clinique Lash Power/DiorShow territory. I’m sure you remember DiorShow, but how about Clinique Lash Power? With its “tubes” of mascara that surround each lash? Opulash also coats with tubes of mascara, and despite how long lasting it is, it still washes right off with nothing but warm water; no extra eye makeup remover required.

To remove it, I wet a cotton pad with warm water, hold it against an eye for a few seconds, and then gently slide down the length of the lash. It takes about three swipes to do a good job, but it’s a lot easier than having to bust out another remover.

The way it’s removed is pretty cool, but by far I think Opulash’s strongest point is how well it plumps up the volume from root to tip — and not just near the base (I’m talking to you, Givenchy Phenom Eyes!).
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There are 68 comments on this post. Leave yours.

Categories: MAC Makeup, Product Reviews Keywords: mac, mascara

MAC Studio Fix Lash, A Haiku Review

April 6th, 2010 by Karen 64 Comments


Studio Fix Lash,
Such a steal for 13 bucks!
Yer the bomb dizzle.

My lashes look so
Full and almost like they’re fake
What is the secret?
[Continue reading…]

There are 64 comments on this post. Leave yours.

Categories: MAC Makeup, Product Reviews Keywords: mac, mascara

Did Too Faced Lashlight Mascara Light Up My Life?

November 12th, 2009 by Karen 33 Comments

too faced lashlight mascara review

Do you also have those dreams where you look in the mirror and see yourself with Terminator eyes?

Thanks to Lashlight ($25), the newest mascara from Too Faced, “futuristic cyborg” can now be your face of the day.

too faced lashlight mascara review terminator eye

My right eye looks like it’s about to shoot lasers… Spooky!

Something tells me Too Faced didn’t have flesh-covered robots bent on the destruction of womankind when they designed Lashlight, but they still outfitted it with hella upgrades!

I think it should be noted that the LED lights in the base of the wand also make this mascara the *world’s best* for finding your house keys in the dark.

too-faced-lashlight-mascara-review-2

The way Too Faced creative director and founder Jerrod Blandino explains it, he got the idea for the LEDs from the times he struggled to apply mascara to clients in dimly lit (but oh so glam!) locations.

NOTE: I’ve never had to apply mascara in the dark — trapped, say, with a shirtless Ryan Reynolds — but, thanks to Lashlight, I find it comforting to know that I could. 🙂

too faced lashlight mascara review blair witch project style
Picture taken in my darkened bathroom… How Blair Witchy is this?

Too Faced also claims that “liquid crystalline particles” in the Lashlight formula act like microscopic mirrors, brightening up the eyes by reflecting light off and around the lashes.

Hmm…
[Continue reading…]

There are 33 comments on this post. Leave yours.

Categories: Makeup, Product Reviews Keywords: mascara, too faced

Lovin’ One Layer of MAC Zoom Fast Black Lash Mascara

September 29th, 2009 by Karen 28 Comments


(Click here to see the video embedded within this post)

I gotta hand it to carnies because that juggling stuff is hard work! 🙂

Simply put, the more tasks and projects I try to juggle at the same time, the harder it becomes to maintain a beauty regimen.

All of the time consumers that come with moving, coupled with my regular work, have sapped much of my time and energy for makeup. By virtue of necessity, I’ve had to resort to a lot of super-minimal makeup looks — filled-in brows, dabs of concealer beneath my eyes and now, thanks to MAC, a single layer of mascara.

It takes mere seconds to apply, but a single layer of MAC’s new Zoom Fast Black Lash ($13) gives lashes a dark glossy black finish and extra length. The outcome’s a quick and easy natural lash look with KICK, and it totally fits with a minimal makeup vibe.

If you’re looking for a go-to mascara that adds length and a vibrant, inky black finish yet won’t look totally fake on your lashes, then consider giving MAC’s $13 Zoom Fast Black Lash a try.

Your friendly neighborhood beauty addict,

Karen

P.S. If you’re on the hunt for a new mascara but aren’t moved by this one, Walgreens has a $5 off $25 printable coupon (Yea for drugstore makeup!). Good today and tomorrow only (9/29 – 9/30).

There are 28 comments on this post. Leave yours.

Categories: MAC Makeup, Video Keywords: mac, mascara

MAC Splashproof Lash Mascara Lengthens and Curls, But Does It Thicken?

April 24th, 2009 by Karen 23 Comments

mac splashproof lash macara

Ah, the wonders of makeup bribery!

Yesterday I bought MAC’s Splashproof Lash Mascara in Blacksplash ($12), but before throwing down the credit card, I struck a deal with myself.

The “payment” for the mascara would have to come in the form of seven 45-minute sessions on the stair stepper machine at the gym. Hello, sweaty beast.

I figure the whole makeup-in-exchange-for-cardio thing 1) helps get my booty looking cute in time for summer and 2) provides me with an excuse to try a new waterproof product! 🙂

mac splashproof lash mascara wand

Splashproof is MAC’s only waterproof mascara, and I’ve been told it lengthens, thickens and separates lashes without clumping or flaking. Right now it’s being sold with the new A Rose Romance collection, but it’s also part of MAC’s permanent collection.

Last night I applied two layers before my first 45-minute stair session and paid close attention to how it performed…

First, it glided on without clumping or flaking, so application-wise it’s a star.
[Continue reading…]

There are 23 comments on this post. Leave yours.

Categories: MAC Makeup, Product Reviews Keywords: mac, mascara

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